What does it mean to be #coralreefsafe? Many "natural" sunscreens claim this distinction, but it's not currently regulated by the FDA. This means any seemingly "natural" product can claim to be coral reef safe, leaving it up to the consumer to figure out what that actually means.

But, we believe in taking environmental responsibility for the products we make. That's why we're striving towards creating products that embody coral reef safe standards while actively working with like-minded organizations to establish that certification. Together, we can #savethemermaids and create a sustainable home for our littles.